The resources on this page are intended for WIC Local Health Agencies. If you work for a local agency and would like to request a resource addition, please contact the WIC Program: Send us an email.

[+] Expand Items Below | [-] Collapse Items Below

National WIC Association: National Recruitment and Retention Campaign

The National WIC Association (NWA) partnered with approximately 45 states, including North Carolina, to support the development of a new National Recruitment and Retention Campaign. This campaign is a three-year, multi-platform effort designed to:

  • Recruit new WIC participants,
  • Retain current participants, and
  • Improve the perception of the WIC program

NWA worked with marketing experts to conduct formative research with WIC families from several states. Based on these findings, a new national WIC brand identity was developed and shared, with supporting visuals and messaging.

The campaign will continue through the end of 2018. Please contact Natalie Mulloy for more information.

  National Recruitment and Retention Campaign Website

NWA launched an extensive digital print and advertising campaign. The new signupwic.com website drives potential participants to their nearest agency. Local Agencies can keep their information on the website current by submitting a signupwic.com update form.

  Recruitment and Retention Campaign Online Community

Resources for implementing the new WIC logo and brand are available through an online community. Local Agencies can adapt these materials to meet their needs. The Recruitment and Retention Campaign Online Community includes:

  • Artwork and Templates
  • Brand Guidelines
  • Messaging Toolkit
  • State and Local Agency Logos
  • Discussion Board

Log in to the National WIC Association website to access the online community. If you do not have an account, you must create one. For detailed instructions on how to access the online community, see the Recruitment and Retention Resource Center Document.

Local Agency Outreach Resources

Outreach Printed Materials - New! 06/11/18

A variety of outreach materials are available for use by Local WIC Agencies through the Nutrition Services Branch. Information regarding each type of material including PDF and some JPG files is available here. PDF files are for viewing purposes only and should not be printed by Local Agencies. JPG files can be downloaded and used digitally. Printed copies of these outreach materials should be ordered using the NSB Requisition Form.

 Outreach for Families

Resource Description Printed Size Item # Files
WIC Makes a Healthy Difference! Bilingual pamphlet highlights WIC eligibility, program benefits and contact information. 8.5 x 11" 0020
WIC Outreach Bookmark Bilingual bookmark highlights WIC eligibility, program benefits and contact information. 3.25 x 8.5" 0032
What is WIC? Fact Sheet Provides detailed information about WIC eligibility, program benefits, how to apply and contact information. 8.5 x 11" 0066; 0066-S
WIC Welcomes You Poster Reassures WIC participants that WIC welcomes everyone, does not ask for or keep information about visa status or citizenship and ensures participant confidentiality. 18 x 24" 0026; 0026-S English Spanish

 Outreach for Women

Resource Description Printed Size Item # Files
Moms Need WIC Too Bookmark Bilingual bookmark highlights postpartum nutrition concerns addressed by WIC, review of eligibility and contact information. 3.25 X 8.5" 0024
Are You Pregnant? Bookmark Bilingual bookmark highlights general prenatal nutrition concerns addressed by WIC, review of eligibility, program benefits and contact information. 3.25 x 8.5" 0025
Healthy Diet, Healthy Baby, Teal Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 18 x 24"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5000
    5000-S
  • 5004
    5004-S
  • 5006
    5006-S
Healthy Diet, Healthy Baby, Purple Flyer Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation.
  • 11 x 17"
  • 8.5 x 11"
  • 5.5 x 8"
  • 5003
    5003-S
  • 5005
    5005-S
  • 5007
    5007-S
Smart Bites by WIC Recipe Card: Baked Meatloaf

Smart Bites by WIC Recipe Card: Macaroni and Cheese

Smart Bites by WIC Recipe Card: Chicken Noodle Soup
Reinforces the message that participating in WIC is desirable and beneficial for the health and development of a woman’s unborn child. and encourages mom to contact their local WIC agency for an appointment. Highlights WIC's important role in maintaining a healthy prenatal diet to encourage continued WIC participation. Cards feature healthy meals using WIC approved ingredients. 5 x 7" 5008
5008-S
5009
5009-S
5011
5011-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
Breastfeeding and WIC; WIC Makes a Healthy Difference Provides information about WIC eligibility, program benefits, how to apply, contact information in addition to highlighting WIC Breastfeeding services and supplies. 8.5 x 11"
  • 3956
  • 3956-S

 Outreach for Children

Resource Description Printed Size Item # Files
Got Kids? Get WIC! Bookmark Bilingual bookmark reviews general childhood nutrition concerns addressed by WIC, review of eligibility for WIC, and contact information. 3.25 x 8.5" 0021
Look Who's 1! Birthday Card

Look Who's 2! Birthday Card

Look Who's 3! Birthday Card

Look Who's 4! Birthday Card
Age-specific 'Happy Birthday' cards with review of eligibility, program benefits, and contact information. Intended to help families celebrate an exciting milestone, while also reminding them about the benefits of WIC. Highlights the core functions of WIC and also addresses a common misperception by stating that children can participate on the program up to age 5. Includes envelopes. 5.25 x 7.25" 5012
5012-S
5013
5013-S
5014
5014-S
5015
5015-S
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)
PDF (English)
PDF (Spanish)

 Outreach for eWIC

Resource Description Printed Size Item # Files
Welcome NC eWIC Feather banners, floor decals, and window clings celebrate that the NC WIC Program has tranisitioned to EBT (eWIC). N/A N/A

 Outreach Resources for Media

  Outreach Resources for Partners

Other Resources

Directories

Forms

Manuals

Public Health Nutritionist Recruitment

Thank you for your interest in public health nutrition positions in North Carolina.

For information on employment in a specific city or county in North Carolina, visit the county or local health department website.

For information on working for the State of North Carolina, visit the Office of State Human Resources.

 

Last Modified: June 14, 2018